About Y&S Sons Legacy Inc.
A Canadian multi-brand company rooted in purpose, passion, and the belief that every product should tell a meaningful story.
Building Brands That Inspire
Y&S Sons Legacy Inc. is a Calgary-based parent company dedicated to creating and growing premium lifestyle brands. Founded with a vision to build products that make a meaningful difference in people’s lives, we are driven by quality, purpose, and authenticity.
We believe that great brands are more than just products — they are stories, experiences, and communities. Our portfolio brands — Sara’z™ and O Senorita™ — reflect this philosophy, each crafted to empower and inspire.
As a proudly Canadian company, we bring together global inspiration and local values to create products that resonate worldwide.
Y&S Sons Legacy Inc.
Multi-Brand Parent Company
Calgary, Alberta, Canada 🇨🇦
What Drives Us Every Day
Quality First
We never compromise. Every product exceeds expectations in design, durability, and delight.
Innovation
We constantly evolve, bringing fresh ideas and modern solutions to traditional markets.
Integrity
Honest, transparent, and trustworthy — in every product, promise, and partnership.
Empowerment
Our brands exist to empower women to feel confident, beautiful, and unstoppable.
Global Vision
We think beyond borders — building Canadian brands with international ambition.
Responsibility
We build with purpose, caring about the communities and world we operate in.
From Vision to Legacy
Founded in Calgary, Alberta
Y&S Sons Legacy Inc. was established with a clear mission: to build premium brands that empower and inspire women across Canada and beyond.
Sara’z™ Beauty & Lifestyle Launches
Our flagship brand Sara’z™ brought premium beauty and lifestyle products to market, quickly earning customer trust and loyalty.
O Senorita™ Fashion & Style
We expanded into fashion and style with O Senorita™, celebrating feminine power through contemporary, culturally rich designs.
International Multi-Brand Expansion
We continue to grow our brand portfolio, expand internationally, and build a legacy that inspires generations to come.
Our Mission
“To build a family of premium brands that inspire confidence, celebrate beauty, and create lasting value — for our customers, our communities, and the generations who follow.”